Thinking is a skill; it can be developed and improved if one knows how. An internationally known bestseller, this title encourages the habit of lateral thinking to generate new ideas. Learn special techniques to accomplish this. Whether in a group or alone, the result is a triumph of entertaining education. "The underlying argument of this title is that there are two kinds of thinking vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution to our problem. We are not usually educated to be creative, to generate idea after idea. . . "Dr. de Bono argues that the function of vertical, logical thinking is to exclude what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is the sort of intellectual arrogance that makes creative thinking unlikely. “A very useful book. . . Dr. de Bono does not claim to be able to turn us all into Miltons, da Vincis and Einsteins, . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us hence the value of (lateral Thinking). "

Dr. Edward de Bono is regarded as the leading international authority in the direct teaching of creative thinking. He is a Rhodes scholar, holds three Ph. D's and has held appointments at Oxford, Cambridge, London and Harvard Universities. His client list includes AT&T, Motorola, Johnson Wax, Comshare, Siemens, many other world corporations and several governments.